Alberta steps in against bar brawls
Last Updated: Monday,
June 18, 2007 | 4:05 PM MT
CBC News
The Alberta government is spending more than $600,000
in a campaign to stop young men from fighting in and
outside
nightclubs and bars.
Solicitor General Fred Lindsay announced
the new campaign called "Cage Your Rage" at a
news conference at Tequila Bar and Nightclub on 17th Avenue
in downtown
Calgary.
Lindsay said the two-month campaign will target
men between the ages of 18 and 24 and include radio and
movie theatre
advertisements, along with posters that will go up in bars
and taxis.
"Statistics show that this group is often involved in fighting
and that as a group they are fairly heavy drinkers," he
said.
"To get the attention of these young men the campaign
design is edgy and provocative with a strong message meant
to
get them thinking."
The advertisements are a send-up
of promos for fight matches. One poster reads:
"Ultimate
Fighting Stupidity. You vs. the guy who stepped on your
toe and has a bat in his
truck."
Lindsay said the government is also considering
raising the legal drinking age in a bid to curb fighting
in bars.